ATTENTION Melanated ppl there’s now a sunscreen/sunblock designed just for us 💃🏽
Meet Chinelo Chidozie and Ndidi Obidoa
Listen, the earth, foods, products, elements are all very different from when big mama and the ancestors were occupying the earth. Yes melanin is a natural sunscreen that obsorbs the sun and works with us way more than against us, HOWEVER it doesn’t exempt us from skin cancer! FACT! In fact it can/will delay the signs of skin cancer.
Long ago, the foods were more organic, the products were more organic, the earth was in way better shape, the elements were able to do its job and the waste was way more bio degradable vs. now with pollution to the 10 degree, global warming (yes I’m one of them), hormones/cloning and god knows what else in our foods…FDA should stand for Fooled our Dumb Ass because what they consider edible is a freaking joke and with Monsanto involved we are all screwed…but I digress
Anyhoo back to sunscreen for the melanated
These sisters are claiming no more white cast/residue that never blends in once dried or thick white pore clogging gunk but instead ingredients that work with our melanin and dries clear. I’m sold hunty!
For the naysayers in the melanated community, No. We don’t have to be on the beach with pounds upon pounds of skin saving gunk slathered all over but, we do need to be protected just as much as our non melanated bro/sisters. FACT! And listen there are white people/poc (e.g. Italians, Spaniards, Asians) with naturally tanned melanated skin, so this is an option for you as well!!! Thank me later. I bet you run into the same issues from time to time. This is not exclusive to Black people this is very inclusive trust me. If you have melanin then I’m talking to you! Dealing with only one kind of sunblock/screen for 1/2 a century or more, well that’s being exclusive!
I can’t believe no one bothered until now to really concentrate on darker skin tones for sun protection. Yes we are all more alike than different especially in the beauty industry but there are differences and those differences should be celebrated, embraced and payed attention to. Not boxed in, ignored or made to conform to things that really don’t work for Us, but you smile and bear it because it’s better than nothing or you become broke being a DIY’r looking like a mad scientist every 2 months…LOL yes that would be me.
Now in all fairness Neutrogena sunscreen has done right by me. Not perfect but above average, no white cast and non comedogenic so I have to give props where props are due…but lean in I gotta keep it real with you
I like supporting small businesses (of any ethnicity), however, I’m all about supporting black owned businesses. I’ve spent 3 decades supporting everyone else…and I’m going to continue because let’s face it that’s the lion share of all consumerism, but it’s time to support those who have my needs in mind when creating a product. Hopefully ALL my brothers & sisters can understand that.
https://www.boldenusa.com/ the website states the sunscreen is coming soon…
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